Solustiq, a software and artificial intelligence firm based in Turkey, has declared its emergence as the country’s pioneering vertical AI company tailored specifically for the global travel and tourism sector. With its headquarters in Edirne and branches in Istanbul and Dubai, the company is building a critical AI infrastructure layer for the world’s largest service industry, which has historically lagged in technological advancement.
The travel and tourism industry, contributing over $11 trillion to the global GDP and employing one in ten workers worldwide, remains under-modernized in terms of technology. Solustiq joins an emerging wave of “vertical AI” companies—startups that develop AI solutions specifically customized to the intricate workflows, data architectures, and regulatory environments of a single industry. As the founder and CEO of Solustiq, Alper Tekin, explained, “The travel industry doesn’t need another generic chatbot. It requires AI that comprehends GDS systems, hotel inventory APIs, regulatory frameworks like TURSAB, and the operational nuances of a tour operator dealing with flight cancellations at odd hours.”
Distinct from the traditional single-product SaaS model, Solustiq’s strategy involves a diverse portfolio of AI-driven products targeting various segments of the travel technology ecosystem. These include DataGreat, an AI market intelligence platform featuring over 38 specialized modules for competitive research; SkilledAgents, a no-code platform enabling travel agencies to create their own AI agents; VibePy, an AI code generation engine for fast API backend creation; and Vuln0x, an AI platform for autonomous penetration testing to protect travel and hospitality clients’ cybersecurity. Each product addresses different challenges in the travel value chain, yet they share core features like domain-specific training data and vertical-aware workflows.
Solustiq’s vertical AI approach is not merely theoretical; it is operationally tested through its sister company, Safaryar Holidays, a TURSAB-licensed B2B hotel wholesaler based in Istanbul. Safaryar Holidays utilizes Solustiq’s tools, providing invaluable real-world feedback that enhances the company’s offerings. Additionally, Solustiq owns over 90 travel-related domains, such as hagiasophia.com and galatatower.com, which serve as platforms for AI-generated travel insights.
According to Tekin, three factors make 2026 a pivotal year for vertical AI in travel. First, the longstanding dominance of legacy GDS giants like Amadeus, Sabre, and Travelport faces disruption as AI-native infrastructure providers mature. Second, the economic shift in software acquisition allows smaller travel agencies to access AI solutions at SaaS pricing. Third, regulatory changes, including Turkey’s Cybersecurity Law 7545, are accelerating the modernization of travel sector infrastructure. Tekin emphasizes, “We’re not asking the travel industry to adopt AI. We’re asking it to choose between vertical AI developed by industry insiders or horizontal AI by those outside the industry, a decision we believe is straightforward.”
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